Meiho University Institutional Repository:Item 987654321/1016
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://ir.meiho.edu.tw/ir/handle/987654321/1016


    题名: From Knowledge Sharing Perspective to Explore the Intention of Blog Usage
    作者: Tsuang Kuo;Iuan-Yuan Lu;Jyung-Yau Chen;Shu-Hui Ko
    贡献者: Dept. of Business Management, National Sun Yat-sen University, TAIWAN;Dept. of Business Management, National Sun Yat-sen University, TAIWAN;Dept. of Business Management, National Sun Yat-sen University, TAIWAN;Dept. of Business Management, National Sun Yat-sen University, TAIWAN
    Email Address of Contact Author: [email protected]
    关键词: Blog (Weblog);Theory of Planning Behavior (TPB);Structural Equation Modeling (SEM)
    日期: 2011-04
    上传时间: 2011-07-06T02:59:15Z (UTC)
    摘要: Fast and easy online communication enabled versatile applications for blog. It can also extend to a multi-function platform for management and education. However, the factors that influence the intention to use this technology are still unclear.This paper examines the factors which influence the intention to use blog. Based on the theory of planning behavior (TPB) [1], we proposed a model undertaking an empirical study by using structural equation modeling (SEM). The model is used for validating a measurement scale of blog usage. 373 questionnaires were filled out and 364 of them were valid. This study suggests that enjoyment is the key factor which enhance user attitude than improve bloggers’ intention, while subjective norm has only a slight effect. Hence, it is suggested that enjoyable content is essential for blogs. Furthermore, blogs can be developed beyond individuals’ mutual interface, and they can thus become a powerful tool for management applications and E-learning platforms.
    显示于类别:[研討會] 2011 International Conference on Management Learning and Business Technology Education

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    066-Full Paper.pdfFrom Knowledge Sharing Perspective to Explore the Intention of Blog Usage84KbAdobe PDF1558检视/开启


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