This study not only provided a comprehensive discussion involving the formation of Blue Ocean Strategy, the future prospect, and people managing the National Taiwan Music and Cultural Park, but also expanded to further include some other relevant issues. The application of Blue Ocean Strategy adopted by the study subject can provide some useful information for others in the cultural creative industry.
Practically, due to a cultural nature of the study case, the study result can also offer a concrete method for managers in the art and culture industries to tailor their own industry-specific Blue Ocean Strategy.
A Study on the Application of Innovative Value of Blue Ocean Strategy in Cultural Performance and Exhibition Facilities– Take the National Taiwan Music and Cultural Park as an Example
