Learning is the key of building sustainable competitive advantage under uncertain environment. A well organizational governance structure facilitates organizational learning. The purpose of this paper is to explore and explain how a family-like business creates sustained competitive advantage based on its learning governance structure which is a unknown area.
We use qualitative method conducting a longitudinal single case study. Through a case ofWang Group which is the biggest food and beverage chain store whit high growth, high profit, debtless, and low resign rate in Taiwan, we not only uncovers the growth pattern of family-like business from its governance structure of management learning, but also find a new approach to organizational governance, strategy and competitive advantages in learning education. The growth pattern we found includes establishment, duplication, diffusion, and integration of governance structure based on the philosophy of family business. This finding reveals the management learning pattern in family-like business and fills the gap of family business in management learning.