INVESTIGATION TOWARD SMARTPHONEUSERS’ NEED BEFORE DEVELOP MOBILE APPLICATION

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Title:	INVESTIGATION TOWARD SMARTPHONEUSERS’ NEED BEFORE DEVELOP MOBILE APPLICATION
Authors:	Chiou- Shu, J.Hwang
Contributors:	民生學院
Keywords:	Smartphone, Application programSoftware, HTC, Nokia, Apple, Android
Date:	2012
Issue Date:	2012-09-18T06:45:03Z (UTC)
Abstract:	In recent years, smartphones have been found of liking by consumers from all ethnic groups. Manufacturers also invest a lot of effortsrelated to R & D of hardware and software; therefore, currently smartphones’ models become aninternational hot topic. According to IDC report, the first quarter of 2011, the smartphones sales grew98% in Asia Pacific, and it is the first time beyond the Europe, Middle East and Africa. It means that the Asia-Pacific became the world's largest smartphone market, which includes China, Taiwan, Japan, South Korea, India and other countries. It can be seen that Asia-Pacific smartphone market is making amazing growth rate. In the first quarter of 2011, Taiwan's top five smartphone operating systems were shipped proportion: Symbian (41%), Apple iOS (26%), Android (17%), Windows (15%), and BlackBerry (1%). The above data clearly shows the battle has been extended smartphones’ application programs(AP)dispute; therefore, various smartphone manufacturers, telecommunication business, developers want to grab all this pie of the smartphone market. Therefore, it is very important to observe people's smartphone usage, and to meet the functional needs of the public, which means design a proper smartphone application programcan increase the business opportunities. Therefore, this study investigated the views of smartphone users to explore the relevance of the real needs, and contribute to personnel or vendors directly in R & D application program. It hopesto develop application programin accordance with consumer demands, thereby reducing cost and risk. The qualitative research interviewing was adopted firstly in this study for collecting views and satisfaction of application programs for smartphones consumers, thendealing data with classification, coding, and analysis. Secondly, the quantitative questionnaire was adopted. In this study, questionnaires were done via the most popular Google Web platform. The questionnaire could be filled out regardless of the computer, smartphone or internet, either directly iPad. Study covers all consumer groups, is not limited to those who hold only smartphones. Actual collection is 304 questionnaires, and the samples are not categorized, and not limited to purchased, not purchased,have been used and unused, etc. but covers all consumer groups. Questionnaire results showed that smartphones owners have accounted for 192 (63.2%), and does not own smartphones users accounted for 112 (36.8%), and the top three smartphone brands accounted are the HTC 22%, Nokia 13%, and Apple 11%. The first priority to choose smartphone is functions; second priority is popular, then in order of advertising effectiveness, work needs, gift from friends and relatives, invited by friends’ recommendation, etc.The "Information" factor is the highest average score, followed by the "advantage" factor, "leisure" factor, "social" factor and "shortcomings" factor. Thesmartphone users most care about is sending and receiving information in respect of the functions.In analyzing the survey data, this study found that the following points can be used as future in-depth investigation of the direction: first, the mobile user's gender for "social" function level; there are significant differences in demand, because this project's survey found that more women than men emphasize this feature. Second, the younger of the smartphone users have more emphasis on "merit"; however, the so-called "merits" refers to what capabilities? Refer to hardware or bandwidth on the need for special design and specifications? Does it imply that mobile hardware manufacturers and APdesigners should work together to develop? The above concerns are good for the more in-depth study of the future. Third, the samples with age under 18 and the female are more stressed the “shortcomings” of smartphones. That is, smartphones without a preference function. In other words, those users would be impacted by emotions, habits and other less preferred of smartphones. The overall results found: first, smartphone-users are still looking forward to new features appear; second, the relative vendors and application programengineers should be courage to lead the development of new smartphone featuresor APand not dare to change the user's habits.
Appears in Collections:	[Department of Culture Creativity] Papers

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