Meiho University Institutional Repository:Item 987654321/2095
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    題名: AN INVESTIGATION TOWARD MOBIL MANAGEMENT NEEDS OF SMEOWNERS
    作者: 黃湫淑
    貢獻者: 民生學院
    關鍵詞: SME (SmallSmall and Middle Enterprise), Mobil Management, Smartphone, PM (Project Management), ERP (Enterprise Resources Plan), HRM (HumanResourcesManagement)
    日期: 2012
    上傳時間: 2013-09-16T08:36:12Z (UTC)
    摘要: Due to the rigors of current economic environment, the small and middle enterprise (hereafter referred as SME) owners are harder and harder to handle their business. Because of their time and energy are not enough. Almost 90% of Taiwanese SME owners play multiple roles in their companies, such as salesman, human resources manager, and even accountant. Therefore, useful and powerful application program of smartphone for them to communicate and control the inner of company is becoming their desire. In other words, they need a mobile manage tool. This paper proposes a suitable smartphone application program for SME owners to manage their business. Mixed approach is adopted to collect relative literature, data, and analyze data. First of all, the qualitative method is adopted for reviewing the relative literature, such as the current and exist state of SBM in Taiwan, and the professional fields of ERP, HRM and PM are included as well. Secondly, the quantitative method is followed for establishing the questionnaire to understand their using behavior of smartphone. Finally, the qualitative method is adopted again for gathering the opinions of SME owners regarding the requirement of using smartphone on relative management issues. After the findings, the framework of “Smartphone PM Calendar” is designed. This framework may be adopted by hardware and software manufacture of smartphone to catch the business opportunities and contribute to the Taiwanese SME owners. The framework implies as well that the software engineers of smartphone should have some ERP, HRM and PM professionals for developing the application program.
    顯示於類別:[文化事業發展系] 研究計畫

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