Analytical Research on the Attractiveness and Public Preferences of Taiwanâs Sport Tourism Resources

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Title:	Analytical Research on the Attractiveness and Public Preferences of Taiwanâs Sport Tourism Resources
Authors:	Liu, Chao-Chin;Lee, Sen-Yuan;Chen, Zhi-Ming;Tsai, Yung-Chuan
Contributors:	Department of Recreation Sport and Health Promotion, Meiho University, Taiwan
Keywords:	sports tourism;sports tourism resources;attractiveness;preferences
Date:	2012-10
Issue Date:	2013-11-14T03:25:27Z (UTC)
Abstract:	The objective of this study is to investigate the attractiveness and current public preferences of Taiwanâs sport tourism resources. The study therefore applies a âsport tourism resourcesâ perspective, sampling 451 potential sport tourism resources in the Taiwan area. We then use the âAttractiveness and Public Preferences of Sport Tourism Resources in the Taiwan Areaâ questionnaire developed for this study and a convenience sampling method to survey individuals aged 16 and over who have participated in sport tourism within the previous year. In total, 892 valid questionnaires were returned. The results of the survey analysis are as follows: (1) The ten most attractive sport tourism resources in the Taiwan area are, in order: diving in Green Island, seeing snow on Hehuan Mountain, the ocean at Orchid Island, Qijin beach, Formosa Fun Hot Spring Park, Yeliu Geopark, Sun Moon Lake National Scenic Area, rafting on the Xiuguluan River, Yushan National Park, and rafting on the Beinan River. In other words, Taiwanâs water-based and geological attractions are more attractive than its man-made attractions. (2) The ten sport tourism resources in the Taiwan area in terms of public preference are, in order: diving in Green Island, the ocean at Orchid Island, seeing snow on Hehuan Mountain, Qijin beach, rafting on the Xiuguluan River, Formosa Fun Hot Spring Park, Yeliu Geopark, Sun Moon Lake National Scenic Area, rafting on the Beinan River and Yushan National Park. In conclusion, in Taiwan water-based sport tourism resources are more plentiful, while geological sport tourism resources are most attractive. The public also prefer these natural resources, demonstrating the close relationship between preference for different sport tourism resources and their attractiveness. With effective planning and use of these resources, more people will be attracted to participate in sport tourism activities, helping the development of Taiwanâs sport tourism industry.
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