| 摘要: | LIU Chao-Chin1，Tsai Yung-Chuan2，Weng Shou-Der3，Che-Jen Chuang4
（1. Department of Sport and Recreation, Meiho University, Pingtung 912，Taiwan；2. Department of Sport and Recreation, Meiho University, 912 Pingtung，Taiwan；3. Department of Tourism, Meiho University, 912 Pingtung，Taiwan；4. Department of Tourism and Leisure management, Vanung University, Tao-Yuan 32061，Taiwan）
Abstract: This study investigates the present participation behavior situation and pattern of sport tourists in Taiwan. The participants of the study were potential sport tourists (N=1642) who had participated in sport tourism within the previous year in Taiwan. The scale was modified from the research and literature concerning sport tourism participation behavior. The questionnaires were distributed in Taiwan from 5 January to 15 June 2014. The results revealed the following: 1) Demographic variables of participants: the majority are male, aged between 21–30, university educated, living in the South, currently students, and have a monthly income of 19,999 NTD or less; 2) The frequency and intensity of sport tourists average annual travel time of participants: 6.95 ± 8.92, sport tourism times: 4.44 ± 6.14, and participation degree of sport and sport tourism is moderate; 3) The main type of participation in sports tourism activities includes ball games, health fitness, land sport, and water sports; 4) Sport tourist traits can be divided into “meaningful pursuit” and “involvement act”; 5) The motivation for participating in sports tourism can be divided into “push factors” and “pull factors”; 6) The experience of sports tourists is an “interactive experience” and “event experience”; 7) The main risk perceptions of sports tourists are “psychological risk” and “physical risk”; 8) The factors that influence the destination choice for sports tourists are “professional”, “challenging”, and “familiarity”; and 9) The factors that influence sports tourist participation intention are “message concern” and “willingness to participate”. In conclusion, while this study only employed descriptive statistics analysis to sport tourists’ behavior in Taiwan, the results included the following details: demographic, frequency and intensity, participation type, trait, motivation, experience, risk perception, destination choice, and participation intention. The study clearly shows the participation behavior pattern and profile of sports tourists in Taiwan. |
