| 摘要: | The purpose of this study was to develop the impact of destination choice and participation intention scale for sport tourists, and to examine its discrimination, reliability, and validity. The participants of the study were potential sport tourists who had participated in sport tourism within the previous year in the Taiwan area; a total of 250 valid questionnaires were collected. The scale was modified from the research and literature concerning sport tourism participation behavior. The questionnaires were distributed in the Taiwan area from the 5th January to 15th April 2014. The statistical analyses included item analysis, exploratory factor analysis, and reliability test. The results revealed that (1) the critical ratio values and total correlation coefficients for each item reached a significant level, showing construction of the scale has discrimination. (2) Factor analysis showed that the sport tourist trait scale generated two factors: "positive act" and "meaning pursuit," with a total cumulative explained variance of 82.26%; the sport tourist motivation scale generated two factors: "push" and "pull," with a total cumulative explained variance of 69.21%; the sport tourist experience scale produced two factors: "activity experience" and "interactive experience," with a total cumulative explained variance of 76.03%; the sports tourist risk perception scale generated two factors: "personal risk" and "social risk," with a total cumulative explained variance of 73.78%; the sports tourist destination choice scale generated three factors: "familiarity," "attraction," and "cultural interaction," with a total cumulative explained variance of 74.51%; the sports tourist participation intention scale generated two factors: "participation willingness" and "message concern," with a total cumulative explained variance of 82.26%. The above shows all research instruments had construct validity. (3) Reliability analysis showed that each scale Cronbach's alpha coefficients were above .93, suggesting that the internal consistency was acceptable for each factor. In conclusion, based on the results, the scale demonstrated sound discrimination, validity, and reliability; the scale is suited to measure sport tourists' opinions regarding future destination choices and participation intentions. |
