Meiho University Institutional Repository:Item 987654321/3359
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    Please use this identifier to cite or link to this item: http://ir.meiho.edu.tw/ir/handle/987654321/3359


    Title: A Conceptual Framework for Agri-Food Tourism as
    Authors: Lo, Wei-Shuo;Liu, Shang-Yu;Yen, Chen-Ying;Tsai, Kuang-Nan
    Contributors: Wei-Shuo Lo
    Keywords: agri-food;eco-innovation;supply chain;tourism
    Date: 2017-09-19
    Issue Date: 2017-09-25T01:51:43Z (UTC)
    Abstract: The proposed conceptual framework explores how small-scale farms can combine
    agricultural products and tourism into an eco-innovation strategy. This paper presents a case study
    conducted on a family-run farm within the territory of the Paiwan tribal community of the North
    Dawu Mountain situated in the Central Mountain Range of Taiwan. The area has become an important
    coffee-farming region since the Japanese colonial period between 1895 and 1945. For many years,
    most of the indigenous farmers of the area have cultivated varieties of coffee plants using traditional,
    non-commercial methods, such as a single-sale channel. The small-scale farmer implements an
    integrated approach that systematically optimizes supply chain relationships to improve both the
    upstream and downstream sides of agri-food tourism services. The upstream element of agri-food
    tourism, for example, can be adjusted to employ organic or “natural” farming methods that allow
    small-scale farmers to secure an “organic” certification. Based on this approach, a small farm is
    gradually transformed into a type of educational institution that can demonstrate to customers the
    methods for farming high-quality organic coffee while also attracting tourists of various backgrounds
    to experience the downstream components of agri-food tourism in a recreational setting. This case
    study highlights how a particular small-scale farmer plays an important role in attracting other tribal
    farmers to engage in sustainable practices that help preserve cultural, social, and environmental
    systems while also presenting agri-food tourism as a brand identity.
    Appears in Collections:[Department of Nursing] Books

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