The value of cultural and creative products is not easy to asses, the purpose of this study is to build a layer for the evaluation of cultural and creative product values from various aspects in order to provide designers with a reference for design evaluation. Studying comprehensively, this paper probes into the relationship between the conversion of cultural value to the design value, and then combines the Modified Delphi Method to collect the expert’s opinions, and further integrates three value levels of the product design and the characteristics of its corresponding properties, in the direction on the evaluation of the value of the cultural and creative product.
The study divided the value of cultural and creative products into three levels such as “practical level”, "sensory level” and “spiritual level” to summarize the different design orientations of cultural and creative products. The core values of product design with various characteristics are different. The “Practical level” is focused on the actual use or a person’s experience of the product. The “Sensory level” is focused on the aesthetic or creativity of the product. The “Spiritual level” is focused on the products’ cultural feature, story behind, special emotional or symbolic meaning, etc. Product design can be based on different design requirements, focusing on different levels of values. However, the design of the product has a different value and thus should not focus on the single value level, but should be able to consider the balance of the three. The best product design should be able to combine multiple values and meet the diverse needs of the consumer, which is also a goal to be pursued in the design of the cultural and creative product.
