| 摘要: | This study is to understand the relationship between basic information variables and satisfaction of Kaohsiung City people, and whether there are significant differences in the satisfaction of different basic data characteristics. Consumers of the Shin-Kuang Primary School were invited to participate in this study. Research methods involved using a three-part questionnaire to survey basic consumer information, consumer spending habits, and consumer satisfaction. After questionnaire data collection, invalid surveys were removed and the background motive, number of times of distribution, percentage, average, and standard deviation of the swimming club customers were calculated, and then analyzed to assess the satisfaction degree with t-test and single factor variance. In the basic information section, the proportion of men accounted for 58% and the average age of patrons was 34.74 ± 15.13 years. The occupation of most consumers was student at 23%, followed by service industries accounting for 22%. For frequency of visits, 2–4 times at the most, accounted for 34%, followed by first time visits at 27%. Reasons for most visits were accompanying family members at 51%, with friends at 29%. The majority of consumers considered the swimming pool fees were reasonable. The majority of consumers came without companions, accounting for 39%, closely followed by friends, accounting for 38% (P <0.05). After further analysis, it was found that the satisfaction degree of visitors increased from that of the past, and that the number of visits was different. In regards to loyalty, the highest correlation was because of the pool facility's equipment, followed by environmental hygiene, cleanliness, and finally staff service. The results show that equipment and environment are the most influential factors for customer loyalty, which can be proposed to this industry as targets to improve and strengthen |
