Meiho University Institutional Repository:Item 987654321/565
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    MUIR > Journal of Meiho University > n.18(2000/08) >  Item 987654321/565


    Please use this identifier to cite or link to this item: http://ir.meiho.edu.tw/ir/handle/987654321/565


    Title: 運動飲料產品屬性於飲用時機對消費者購買行為之影響
    Authors: 蔡玲瓏
    Contributors: 美和技術學院企業管理系專任講師
    Keywords: 運動飲料;產品屬性;飲用時機
    Date: 2000-08
    Issue Date: 2011-03-27T06:43:34Z (UTC)
    Abstract: 本研究主要的目的在了解不同消費族群中，其購買行為及購買習性之分析及探討選購產品的原因，其次在了解各族群消費行為是否有明顯的差異性，並找出各種廠牌運動飲料之品牌屬性。最後探討運動飲料可替代商品與購買者忠誠度，做為廠商擬定行銷策略的依據。
    Appears in Collections:[Journal of Meiho University] n.18(2000/08)

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