With the proliferation of Weblogs (blogs) use in educational contexts, gaining a better understanding of how to promote university students’ learning performance using e-learning blogs has become an important topic for practitioners and academics.
Based on the DeLone and McLean’s (2003) educational technology/information systems success model, this study proposes an e-learning blog success model, which describes the relationships between six important e-learning blog success variables: (1) information and knowledge quality, (2) system quality, (3) service quality, (4) student use, (5) student satisfaction, and (6) student learning performance. This study will attempt to validate the proposed e-learning blog success model in the context of university commerce education. The findings of this study will contribute to a more thorough understanding of how to promote learning performance of university students in commerce education using e-learning blogs. The results of this study will also provide several important theoretical and practical implications for the development of e-learning blog success model in the context of university commerce education.
