Government promotes creative cultural industries in recent years. They hope schools and related industries to make creative cultural industries more properous.
However, education is the cultural roots downward and upward extension of the best way. And education is the best method for dance to be promotion and popularization.
This study aimed to understand parents’ children of elementary school, parents’movement motivation of choice dance schools in Taichung City. From a marketing point of view, firstly studying the concept of parents in their children's dance education seriously, and find the best promotion for dance industry's competitive niche. Secondly based on statistic variations of human populations, to explore what parents’ standards of evaluation and satisfaction are, when they are considering a dance institute’s backgrounds, systems, how much does it charge, the software/teaching, hardware/facility, and transportation conditions, the teaching and school environments, its teachers’ levels, and the institute’s curriculums. Using interview to survey, then do self-edited questionnaire to collect and analyze. Look forward to find a specific marketing strategy model to propose as the reference of the dance industry.
