With the prevalence of Internet and Web technologies, multimedia e-learning is becoming a popular method for distributing and delivering education resources. This study proposes a theoretical model to Explore what factors influence college students’ continuing intentions to utilise multimedia e-learning systems. To achieve this aim, a multimedia e-learning system was developed and employed in a technology university in Taiwan to support
Undergraduate course learning. The empirical results indicate that students show great readiness and positive intentions towards the system for their e-learning activities and thus present a possible benefit from its use in the long term. The research findings can proffer useful suggestions for multimedia e-learning practices and may serve as guidelines for the effective design of multimedia e-learning systems to enhance college students’ continuing ongoing interests and activities in a virtual
e-learning environment.
